Business Developer

I enjoy working in teams, rolling up my sleeves together with my colleagues to tackle hard challenges and consulting on problems in the field of software and services.

I believe in the power of collaboration and excel at inspiring people as an enthusiastic go-getter. I have a keen eye for social dynamics and can easily engage in discussions at both technical and strategic levels. I thrive on hard work and perform exceptionally well under pressure.

Business Development · YAS Micro Insurance · March 2023 — March 2024

YAS is a startup in Malaysia that focuses on insuring activities. YAS has asked Sander to establish a new service for athletes. After conducting a competitive analysis, Sander has created a business case with a new service design to design and transfer all touchpoints. With the realised Partner & Events platform, YAS partners can create a landing page to handle event registration, payment, and insurance. Key responsibilities include

  • Developing a business case for a new online insurance service

  • Establishing a service design template for organisational impact and alignment with current services

  • Project management and execution of the CTO role

  • Reporting on campaigns after 6 months for YAS management.

Within one month of the launch, 5 partners have joined, with over 900 registrations for one or more sports activities.

Business Development · Spottery · February 2022 — July 2023

Sander has been tasked with assessing and elevating Spottery's current online service for Spottery (a card through your mailbox based on your housing preferences) to a higher professional level. With structured tasks, a new proposition, and communication strategy, Spottery is ready for the next step in connecting home seekers and property owners without the need for a real estate agent

  • Testing and baseline measurement of the web application

  • Analyzing the current situation of user flows, target audiences, and expectation management

  • Acting as an external CTO to provide technical leadership and guidance.

Projectmanager & Business Developer · 2017 — 2022

The Verhuisdieren foundation provides a platform for finding a new pet or a new home for your pet. In 2017, the foundation was in search of a reliable new partner to redesign the platform and, most importantly, enhance the user experience based on internal research findings.

  • Analysis of the current technical state and expansion opportunities for online services.

  • Designing improvements using business model generation, empathy path models, and service design touchpoints.

  • Project management of developments and platform enhancements.

  • Improved user experience through the introduction of an email design system for the 21 email notifications with dynamic content and Call to Actions.

The new website went live in 2019, and now more than 1,000 animals are rehomed monthly (with an annual growth rate of 24%). The website was nominated for Website of the Year in 2019 and attracts over 4 million monthly visitors.