Mobility
isn't just about moving from point A to B, it's informing and delight users in between reaching their destination.
In the end, the marketing of mobility is no longer about selling a product — it's about sharing a service. Creating an experience that is not just about getting from one place to another.
Experienced in creating pathways
In the last 15 years I helped all types of organisations with their online mobility goals.
Electric car leasing marketplaces
Electric scooter ridesharing platform
Sport federations and timing software startup
Car dealers and car rentals
Projects
ridesharing platform
UX/UI designs for the iOS and Android app of Check. Design of the Email Design System in MJML and HTML.
National DUTCH cycling sport federation
Frontend of the My Environments for the Dutch Cycling federation KNWU and Triathlon federation NTB.
electric leasing webshop
Web design for the electric leasing cars of Mobility Service, with a smart configurator, electric friendly filters and enough eyecandy.
RACE timing software
Web and app design for the startup Racedirector – a SaaS solution for timing of participants for sport event organisers.
Startups
Helping startups with branding and design systems to fit their flexible needs.
Because that's what matters. No sweet marketingpage can keep your audience engaged. Ship your service or product and let me deal with the form and matter.
Proven track record
In the last years I helped new organisations with online growth and a clear message.
Software as a Service companies (Saas)
International insurance startup (Kuala Lumpur)
IT & B2B e-commerce platforms
Projects
sell your house and discover a new home
UX/UI designs for the new user flow finding new matches based on their preferences and formulating a notification strategy.
micro insurance for sport activities
Design and development of the Partner & Events platform for the registration and insurance of participants for sport event.
A q&A marketplace
Branding, user flow and UX/UI designs of the marketplace platform and additional marketing landingpages in Framer.
RACE timing software
Web and app design for the startup Racedirector – a SaaS solution for timing of participants for sport event organisers.
Communities
are about connecting people through interests.
Most platforms are started with a purpose to help each other. When growing your userbase technical challenges arise.
Grow with confidence
In the last years I helped new communities making the right choices and prevent technical debt.
SaaS marketplaces
Matching platforms
Closed communities
Projects
a matching site for dogs and cats
Design and development for the matching platform with more than 4 million visitors a month and 45.000 sent notifications.
A recipe website
UX/UI design onboarding of new users and the logged in user area with room for your eat preferences, newsletters settings.
E-commerce
Delivering exceptional experiences and returning customers.
Connecting payments providers, shipping options and customer feedback systems for a unified front.
More platforms, more choices
E-commerce should be fun to manage, I advise and execute the hard parts.
B2B Wholesalers
Artisan webshops
Industry specific e-commerce
Projects
b2b it wholesaler
Branding and design system for a national player of IT hardware and software peripherals.
race simulator hardware
Webdesign, development of the WooCommerce webshop and Laravel platform for UPS bulk shipping.
dutch aphasia platform
Design and development of the WooCommerce webshop for the members of the foundation AfasieNet.